Onboarding begins with a 2.5-hour session focused on understanding your product/service offering, previous marketing efforts, and customer base. We delve deep into your desired customer acquisition channels or potential new market entries, exploring possibly overlooked business potentials. The last 30 minutes are dedicated to establishing minimum targets relevant to our guarantee and primary goals for Day 90.

Building upon the initial data and your input, we dive deeper into understanding your target audience. This critical phase involves developing compelling messaging that resonates with the audience's needs and desires. By embodying the mindset of your ideal customers, we classify different personas, identifying their fears, joys, and pain points. This clarity enables us to craft highly impactful solutions and refine the sales process. 

An interim step, applicable if an active funnel/pipeline exists, where we make immediate adjustments to enhance ongoing marketing activities. Our goal is to minimize the depth of the project's J-curve in relation to our 90-day objectives. We focus on improving website performance, landing pages, and marketing campaigns, removing barriers in the customer journey to boost conversion rates.

Here, we develop unique value propositions that distinguish your offerings and captivate your customers. We then start building a lead generation pipeline, designing a series of stages in the sales/marketing funnel to nurture leads from awareness to conversion.

During this phase, our attention shifts to proactive monitoring, tactical optimizations, and ensuring effective deal closures (depending on scope of services). We keep a close eye on the sales funnel's performance, making agile adjustments based on CRM analytics. Our collaboration with the sales team is intensified, focusing on sharpening their skills and strategies for effective deal closing. Now, accelerating past the X-axis in the J-curve and beyond, capitalizing the full potential of our comprehensive marketing efforts.

As we approach the 90-day mark, we review our performance and discuss the possibilities and terms for our continued partnership, ensuring alignment with your business goals and ongoing success.